'your consumer is your marketer'
The PBS series "Frontline" produced a typically insightful program about many of the issues we read about last week. It's called "Generation Like" — yes, that's meant to be you — and it explores the various dimensions of participatory culture, from how it affects celebrity to how media consumption itself changes.
Watch the full episode here.
Here are a few snippets ...
Participation! Comment about your own experiences as a participatory fan of something. Relate this awareness to the for-profit goals discussed in this video and in the Sterne reading.
3/10/2015 04:39:41 pm
As an instagram/tumblr/facebook user, I see a lot of posts like the ones depicted in these short clips. I realize that many times, I would hit the like button or reblog when I feel that it relates to me or makes the celebrity/social media famous person seem more human instead of just someone put on a pedestal. It makes sense for companies to manage celebrities' and tv shows' pages because they want to make posts that make them more relatable to the ordinary people in order to obtain more fans and viewership, which in turn generates more profit.
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