The power of political persuasion

This is an appearance by Scott Adams, creator and writer of the Dilbert comic strip, last week on the weekly "Real Time with Bill Maher" on HBO. I'm sharing it here because Adams discusses exactly some of the things we talked about early in the term relating to framing. The Lakoff exercise I introduced ("Don't think of an elephant!") — this is precisely how Adams claims presidential candidate Donald Trump is (successfully) conducting his discourse. Adams' credentials as an "expert" on persuasion should be debated, but his comments here are directly relevant to our understanding of framing.