The above song, a one-hit wonder from 1971, is a particularly historically and culturally situated lyrical consideration of signs — in the denotative sense, surely (actual posts and placards containing written messages) but also in various connotative senses.
Semiotics — the study of signification (signs, signifiers, signifieds) can be a lot to get your head around. If you'd like more in-depth background on signs, codes, texts, and more, look to this excellent primer, "Semiotics for Beginners," particularly parts 1, 2, 7, and 9.
Specifically for Part I of the communication analysis project: this link is a PDF of an extra reading (not required, but maybe helpful) from several previous syllabi in COMM 10. Marcel Danesi gives a great summation of the semiotic task you are assigned to accomplish in Part I of the project. Look to "Types of Meaning" beginning on p. 25 for a detailed explanation of denotation and connotation as you'll need to apply it to your selected object of communication.
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