'your consumer is your marketer'
The PBS series "Frontline" produced a typically insightful program about many of the issues we read about last week. It's called "Generation Like" — yes, that's meant to be you — and it explores the various dimensions of participatory culture, from how it affects celebrity to how media consumption itself changes.
Watch the full episode here.
Here are a few snippets ...
Participation! Comment about your own experiences as a participatory fan of something. Relate this awareness to the for-profit goals discussed in this video and in the Sterne reading.
Pui Ting Chow( Angel)
11/23/2014 04:20:40 pm
"Tyler Oakley is a millionaire in the currency of likes". This thought-provoking sentence reminds my active participation in Instagram. the prevalence of Instagram makes people becoming more self-conscious. They care about everything they post on Instagram as people try to make their photos as fancy as possible: there should be luxury jewelry, attractive and extraordinary outfits and pretty faces in their photos. All these elements constitute to the same purpose: get as many likes as possible. We post for likes. Being a huge fan of Instagram, I keep updating my Instagram as I also care about how many likes I can get for my photos. It seems that the more likes you can get, the more socially accepted you are. If i cannot get enough likes, I am a loser in the currency of likes. According to Sterne, "Contemporary media beg for and sometimes demand active participation. They ask their users to intertwine them with as many parts of their lives as possible". The social media nowadays keep reminding us to make connection to them, as a result, we are getting more and more dependent on these kinds of apps like Instagram. It becomes part of our life and we seem cannot feel comfortable if we cannot use these apps to update ourselves who we are following. The power of likes have been intruding into our lives continuelly and their effect on our lives and our self-consciousnss will only be expanding.
Leave a Reply.